Donald Farmer is an internationally respected speaker and writer with over 30 years of experience in data management and analytics. He advises investors, software vendors, and enterprises on data and analytics strategy. Donald led teams at Microsoft and Qlik, building some of the most important and innovative analytics platforms on the market.

His consultancy, TreeHive Strategy, has developed a process known as the Gameplan, which enables enterprises to map out an effective, step-by-step strategy for developing a culture of analytics and data literacy. Customers have included significant players in manufacturing and financial services.

In addition to data strategy, Donald frequently consults on governance and compliance issues, particularly for companies implementing self-service architectures. His workshops on innovation strategy have helped to drive significant changes in numerous businesses.