How Big Data Is Reshaping the Digital Advertising Industry

September 23rd, 2015

Prerequisite: None

Oscar Padilla

Senior VP of Marketing, Digital Media, and Insights

Pulpo

The digital advertising industry is evolving as the merger of online and offline data drive greater precision in reaching consumers.

Big data analytics is becoming increasingly valuable to organizations in gaming, healthcare, security, finance and government, and nearly every other industry you can name. Big data is also having profound impact on digital advertising as advertisers become increasingly data-driven. Today’s data-driven ads allow advertisers to target users with more relevant ads. It’s not just about seeing the ad anymore; it’s about the right person seeing your ad at the right time. This level of personalization and precision require massive amounts of personal data and analytics.

Attendees will walk away from this session with a clearer understanding on how data-driven advertising works.

Attendees will also learn:

  • How the digital advertising industry is changing
  • How data is becoming a critical asset for online advertising
  • How data "onboarding" is allowing advertisers to deliver more relevant ads with customer first-party data
  • About business use cases that illustrate the changing world of online advertising