Panel Session: Customer Analytics Today and Tomorrow

September 22nd, 2015

Prerequisite: None

Fern Halper, Ph.D.

VP and Sr. Research Director


Customer analytics istop of mind for many businesses. Understanding customer behavior, improving customer engagement and experience, and preventing churn are all hot topics. But how are organizations gaining value from customer analytics today and what does the future hold? In this panel, representatives from some of the vendor firms that are sponsoring the TDWI Executive Summit will discuss what is happening today in customer analytics, including key issues as well as what the future holds. This will include examining analytics technology as well as organization, skill sets, and more.