Case Study: GUESS?, Inc.: Empowering Business Transformation with Mobile BI and Analytics

September 22nd, 2015

Prerequisite: None

Bruce Yen

Director of BI

Guess? Inc.

Retailers are racing to adopt omni-channel retailing—creating a seamless shopping experience across all consumer channels: mobile, online, and brick-and-mortar. Creating this seamless shopping experience requires a better understanding of customer behavior in order to create a personalized shopping experience. Learn how GUESS? is applying mobile BI and predictive analytics to help create a personalized in-store shopping experience as part of their omni-channel retailing initiative. See how the role of BI has expanded from standard enterprise BI to creating a diverse set of mobile applications that range from consumer-facing applications to internal business applications that change the way executives, merchants, operations, and store teams consume information and make important business decisions.

GUESS?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear, and other related consumer products. GUESS? products are distributed through branded stores in addition to department and specialty stores around the world.