TDWI Executive Summit Agenda


Track Key :
 BI Executive Forum
Monday, September 21, 2015
TIME EVENT
Monday
9:00 am - 9:15 am
 
Welcome to the Executive Summit

Fern Halper, Ph.D., VP and Research Director, TDWI

David Stodder, Senior Research Director, TDWI

Monday
9:15 am - 10:00 am
 
The CMO’s Perspective: Building a Data-Driven Marketing Organization

Lisa Joy Rosner, Chief Marketing Officer, Neustar, Inc.

Monday
10:00 am - 10:30 am
 
Advanced Analytics for B2B: A Pragmatic Approach

Paulo Werneck Costa, Advanced Analytics Director, SMO – Marketing - Cisco Systems

Monday
10:30 am - 10:45 am
 
Break
Monday
10:45 am - 11:30 am
 
From Traditional to Modern: How Rakuten Marketing Realized the Promise of a New Generation of BI

Scott Wallace, Senior Data Engineer, Rakuten Marketing, LLC

Don Krapohl, Data Architect, Rakuten Marketing

Monday
11:30 am - 12:30 pm
 
Lunch
Monday
12:30 pm - 1:00 pm
 
Sponsor Introductions

Fern Halper, Ph.D., VP and Research Director, TDWI

David Stodder, Senior Research Director, TDWI

Monday
1:00 pm - 2:00 pm
 
Workshop: Learning the Voice of the Customer with Text Analytics

Chris Jones, Chief Product Officer, Beartooth

Monday
2:00 pm - 3:00 pm
 
Build It and They Will Come: Boston Red Sox Case Study

Steve Conley, Director of Data Services, Boston Red Sox

Monday
3:30 pm - 3:45 pm
 
Break
Monday
3:45 pm - 4:45 pm
 
Big Data Architectures for Customer Analytics

Carey Moretti, President, The Data Warehousing Institute (TDWI) San Diego Chapter, Principal Consultant, Big Data Intelligence Practice, TRACE

Monday
4:45 pm - 6:00 pm
 
Evening Reception for Summit Attendees
Tuesday, September 22, 2015
TIME EVENT
Tuesday
9:00 am - 9:15 am
 
Welcome

Fern Halper, Ph.D., VP and Research Director, TDWI

David Stodder, Senior Research Director, TDWI

Tuesday
9:15 am - 10:00 am
 
Case Study: GUESS?, Inc.: Empowering Business Transformation with Mobile BI and Analytics

Bruce Yen, Director of BI, Guess? Inc.

Tuesday
10:00 am - 10:30 am
 
A Predictive Approach to Retail Customer Intelligence Using Multi-Channel Data

Dean Abbott, Co-Founder/Chief Data Scientist, Smarter HQ, Inc.

Tuesday
10:30 am - 10:45 am
 
Break
Tuesday
10:45 am - 11:30 am
 
Panel Session: Customer Analytics Today and Tomorrow

Fern Halper, Ph.D., VP and Research Director, TDWI

Various Sponsor Representatives

Tuesday
11:30 am - 12:00 pm
 
Cognitive Computing for Democratizing Domain-Specific Knowledge: Case Study of a Fashion Application

Anand Mahurkar, CEO, Findability Sciences

Tuesday
12:00 pm - 1:00 pm
 
Lunch
Tuesday
1:00 pm - 2:00 pm
 
Canadian National Railways Rides Automation to Better Customer Service and Safety

Alain Bond, Manager, Business Intelligence, Canadian National Railway

Tuesday
2:00 pm - 3:00 pm
 
The Master Data Marketplace: A Model for Success

Frank Cerwin, Director of Data Architecture & Data Services, McDonald’s

Tuesday
3:30 pm - 3:45 pm
 
Break
Tuesday
3:45 pm - 4:45 pm
 
Panel Session: Data Strategies and Architectures for Improving Customer Intelligence

David Stodder, Senior Research Director, TDWI

Various Sponsor Representatives

Tuesday
4:45 pm - 5:30 pm
 
A Pragmatic Approach to Analyzing Customer Behavior

Mark Madsen, President, Third Nature, Inc.

Wednesday, September 23, 2015
TIME EVENT
Wednesday
9:00 am - 9:15 am
 
Welcome

Fern Halper, Ph.D., VP and Research Director, TDWI

David Stodder, Senior Research Director, TDWI

Wednesday
9:15 am - 9:45 am
 
How Big Data Is Reshaping the Digital Advertising Industry

Oscar Padilla, Senior VP of Marketing, Digital Media, and Insights, Pulpo

Wednesday
9:45 am - 10:30 am
 
Case Study: Intel Accelerated Time-to-Information using Data Virtualization

Anil Varhadkar, Enterprise Architect, Intel

Saji Mathew, Data Virtualization Program Manager, Intel

Wednesday
10:30 am - 10:45 am
 
Break
Wednesday
10:45 am - 11:30 am
 
Case Study: How Spin Media Measures Social Media ROI

Charlene Dipaola, Sr. Director of Data and Growth, Spin Media

Wednesday
11:30 am - 12:00 pm
 
Closing Remarks

Fern Halper, Ph.D., VP and Research Director, TDWI

David Stodder, Senior Research Director, TDWI