From Traditional to Modern: How Rakuten Marketing Realized the Promise of a New Generation of BI

September 21st, 2015

Prerequisite: None

Don Krapohl

Data Architect

Rakuten Marketing

Scott Wallace

Senior Data Engineer

Rakuten Marketing, LLC

Rakuten Marketing is the global leader in omni-channel marketing, delivering its vision of driving the omni-experience—marketing designed for a streamlined consumer experience. Offering an integrated strategy that combines consumer-centric insights with e-commerce expertise, Rakuten Marketing aims to inspire better marketing. Rakuten Marketing's omni-channel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display (formerly MediaForge), Rakuten Attribution (formerly DC Storm), and Rakuten Search.

Rakuten Marketing’s Affiliate enterprise data warehouse has over 40 terabytes of data and about 60 billion rows overall. The platform replaces an Oracle Exadata appliance servicing 8,000-plus unique users and 200,000 interactive requests daily, and is a core service both internally and to customers. Using entirely open- and community-source technologies, cloud infrastructure, and automated operational approaches, the system is a complete replacement of the previous platform at a significant cost reduction. The new environment also adds significant improvements in scalability, capability, agility, and risk management.

In this session, we will discuss:

  • Migration from completely relational, vendor-specific platform to complete community/open source cloud system and how it reduced our overall cost
  • How the platform delivers data recency of <10 seconds from event (user click, etc.) to interactive report, higher performance, and on-demand expansion
  • How we drive speed to market in new information capabilities through data science, business analytics, and data virtualization