The CMO’s Perspective: Building a Data-Driven Marketing Organization

September 21st, 2015

Prerequisite: None

Lisa Joy Rosner

Chief Marketing Officer

Neustar, Inc.

Today, digital marketing and automation puts the onus on marketers to manage campaigns, lead teams, and spot trends by the numbers. Our biggest challenge is figuring out what and how to measure, how to derive insight, and how to take action with data. It is only by discovering how to do this correctly that we can provide significant and tangible value. In this presentation from Neustar CMO Lisa Joy Rosner, you will hearthe chief marketing officer’s perspective of what it takes to transform a business from a qualitative-run organization to a quantitative-optimization machine.