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Business Analytics

F3A Introduction to Text Analytics: Understanding the Voice of the Customer NEW!

November 12th, 2010

8:00 am - 11:15 am

Prerequisite: None

Christopher Jones

Are you listening to your customers? They regularly tell you how to make your products or services better—through your call centers, forums, and surveys. Most companies are unable to analyze these highly valuable sources of data. Learn how you can glean powerful insights into your customers' wants and needs by using text analytics—and create a lot of happy, loyal customers.

You Will Learn

  • What text analytics is, and how it is different from BI search
  • Who the players in the market are, and recent adoption of this technology across the industry
  • Project pitfalls
    • Business drivers behind the unstructured data problem
  • Text analytics terminology: machine learning, clustering, categorization, NLP, sentiment

Geared To

  • BI program managers, directors, and sponsors; anyone with leadership and management responsibilities in understanding the voice of the customer

Registration Worksheet

Download and print the Conference Registration Worksheet and Form to use as a course selection
checklist before you register online.