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Kevin D. Rooney CIO American Access Casualty Company
When the CEO walked into Kevin Rooney’s office and asked how the company could more confidently predict the impact that price changes would have on the market and bottom line, it was a business technologist’s dream assignment: a core strategic function that has immediate business impact and requires fast and accurate analytics—with the ultimate executive sponsorship. Now all he needed was infrastructure, data architecture expertise, capital, massive amounts of data, and a new way to look at old problems. And he needed it yesterday. This is the true story of how one small insurance company leveraged data-as-a-service (DaaS) and a vision to begin a truly transformational process.
Boris Evelson Principal Analyst Forrester Research, Inc.
Business intelligence (BI) is slowly but surely becoming pervasive throughout enterprises and no longer just hidden in the back office. Globalization, commoditization, and razor-thin profit margins are elevating BI to the rank of a key corporate asset that enterprises use to compete. This puts it on CEOs’ top priorities lists. To transform a pervasive BI vision into a reality, BI must cease being a standalone application and become embedded and ingrained into applications, business processes, desktops, portals, e-mail—and all other places and times where and when knowledge workers need to make decisions.
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