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Business Analytics, Leadership and Management, CBIP

W1: TDWI Enterprise Metrics: Designing Integrated Business Metrics

February 24th, 2010

8:00 am - 5:30 pm

CBIP

Prerequisite: None

Mark Peco

Mark Peco

CBIP

Preview Course Materials | Course Outline

Measurement-based disciplines are central to business management. BPM, CRM, SCM, and related disciplines increase the visibility and importance of business-by-the-numbers. Technology enables the trend with dashboards and scorecards, but with the technological advances come new challenges. How do we get the right metrics and keep them current in a continuously changing business environment? How do we ensure consistency, cohesion, and integration among metrics and keep them from conflicting with each other? This course teaches the fundamentals of metrics design and techniques for establishing meaningful metrics, as well as the systems that use them, to attain business goals that address these critical business questions.

You Will Learn

  • How and why metrics bring new definition, integration, and alignment challenges
  • Processes to define and manage a comprehensive collection of metrics that serve diverse business needs and communities of interest
  • Distinctions between measures, metrics, indicators, and indexes, and when to use each
  • Techniques to ensure cohesion, assure consistency, and avoid conflict among metrics
  • The risks inherent in ad hoc and on-demand approaches to business metrics
  • How to develop metrics based on business strategies
  • How to use metrics to identify causal relationships
  • How to prioritize deployment of the needed metrics

Geared To

  • BI program and project managers; business managers who depend on metrics; business analysts; developers of dashboards and scorecards; data stewards and data administrators; data modelers

Register Now

Regular registration ends February 19. Reserve your spot today.

Use priority code:
LV105

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Keynote Presentations

Frank Buytendijk
Dealing with Dilemmas: When Business Analytics Fall Short
Mark Madsen Mark Madsen
Stop Paving the Cowpath

BI Executive Summit

Taking BI to the Next Level

Special Program for BI Directors and Sponsors

Co-located with the TDWI World Conference in Las Vegas
February 22-24, 2010

Learn More