TDWI World Conference

Frank Buytendijk,
Enterprise Performance Management,
Oracle Corporation

Buytendijk on Strategy, Decision Making, and Business Intelligence

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Managers become grumpy when confronted with a dilemma. They want solutions, not problems. They are looking for ways to optimize and grow, not necessarily to carefully balance things. BI systems fuel that approach, promising optimization and insight in linear cause-and-effect relationships. But dilemmas are nothing to be scared of, and there are many techniques to deal with them—not through analysis (something BI people are obsessed with), but through synthesis. In this presentation, Frank Buytendijk will demonstrate synthesis as an entirely new angle to BI and performance management and explain how to deal with dilemmas. Attend this out-of-the-box presentation and learn what relationship therapy, the eighteenth century German philosopher Hegel, and the balanced scorecard have in common.

Mark Madsen,
Research Director,
Third Nature, Inc.

Stop Paving the Cowpath

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If you think you understand BI, think again. In this freewheeling presentation, Mark Madsen will challenge fundamental assumptions that underlie how we design, build, and deploy business intelligence. These assumptions are apparent in how people expect the same technology at work that they have at home. Today’s models are becoming a thing of the past, but IT organizations are not prepared for the BI of the future. How will the next generation of developers deliver information and insight to end users who expect the environment to be as well designed as the games on their Xbox? Mark will place BI in the larger context of shifting economics, technology development, and social trends happening today. This keynote will show how advances in hardware and software are changing the economics of information management and creating new ways to deal with old problems.