Business Analytics, Business-Driven BI

W7P Social Analytics in the Enterprise

May 14th, 2014

2:15 pm - 5:30 pm

Prerequisite: None

Big data comes in all shapes and sizes and social data is at the forefront of innovation for companies who need to power deeper and richer analytics. Social data analytics enables better understanding of customer sentiment, brand awareness, purchasing habits, and more. Integrating, sharing, and leveraging this data across your analytic environment opens the door to a new world of business insight. This class will explore the various social data sources, data structures, integration strategies, and benefits of social analytics in your enterprise.

You Will Learn

  • Why your company can't ignore this growing trend and innovative data source
  • How leading companies achieve a competitive edge using social analytics
  • To understand the five social media data types and how they are leveraged
  • Mistakes to avoid in your social analytics strategy
  • Necessary tools to leverage social analytics
  • How to integrate and utilize social data within your enterprise

Geared To

Those with experience on prior BI projects; those who are tasked with adding value to existing BI implementations with new data sources


Average Rating

Fri, Jun 13, 2014 Todd Gutheil CT

Excellent session - very informative - Unfortunately the room set up was poor and ppt slidesi the booklets were black and white and small

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