Company Case Study by Royal Bank of Canada - MDM Entrenched: The Anatomy of a Business Solution

March 9th, 2010

4:55 pm - 5:40 pm

Plenty of forward-thinking companies have taken the MDM leap—but proven best practices are still scarce. In this session you’ll hear how RBC Financial Group overcame some formidable master data challenges, resulting in an MDM solution that enables a range of customer-focused business issues across Canada’s largest financial services firm. Find out what issues the team faced as they prepared their own MDM business cases, determined MDM requirements, and get a picture of their MDM strategy in action.

Business and IT Executives can qualify to attend the TDWI Solution Summit with a full participation package, including airfare, hotel, meals, and all event programs.

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