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In health care, data is more than just a corporate asset—it informs the quality of care. In this presentation, Laura Tumperi will discuss how HCSC—the country’s largest customer-owned health insurer, with 12.4 million members in its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas—raised the corporate awareness of information, ultimately creating a discrete organization that encompasses master data management, data warehousing, information architecture, business intelligence, and information governance. Laura will lay out the steps she and her team—now 400 strong—took to formalize a discrete information management organization. She will also describe how information management not only got a seat at the executive table, but how her organization is helping HCSC drive member retention, improve care, and sustain its industry leadership.