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BI Executive Summit

Case Study: Using Text Analytics to Deliver Actionable Information

August 17th, 2010

9:00 am - 10:00 am

Prerequisite: None

Chris Jones

Text analytics has the potential to transform key business processes and deliver insights that improve the customer-service, marketing, product-design, and quality bottom line. This session will discuss how Intuit has crafted a text analytics solutions to spot emerging issues, analyze customer and market sentiment, and determine the root causes of issues and problems—essentially, unlocking business value from text.