TDWI Executive Summit

Prerequisite: None

It could be said that Zynga, creators of the popular online games "Farmville" and "Mafia Wars," among others, is an analytics company masquerading as a gaming company. With tens of millions of players playing every day generating vast amounts of data, Zynga leverages one of the world's largest columnar data warehouses to provide the best possible social gaming experience for its users by analyzing player actions, creating player profiles, and monitoring performance. This presentation will provide an overview of Zynga's business intelligence and data warehousing environment, how it creates an analytical culture, and how it encourages its analytical modelers to proactively identify game enhancements that improve player retention and revenue.