TDWI World Conference Fall November 7-12, 2010

Prerequisite: None

Doug Laney

Information is the stuff of our capitalistic cosmos that affects the orbits of so many enterprises. Data may be the dark matter that permeates the economy, but that shouldn’t stop us from formally measuring and managing it. Imagine an enterprise unable to account for its inventory of finished goods and materials. This is the unfortunate risk for organizations that sell or leverage information. Established financial standards and econometric methods fail to help quantify this ubiquitous yet amorphous class of asset. Until they do, this session will illustrate several methods enterprises can and should be using today to formally account for the value of their information assets.

Enterprises looking to make more intelligent investments in infrastructure, applications, processes, projects, and businesses must first understand the potential and relative value of their information assets. They must also understand the costs involved in managing and delivering that information.

You Will Learn

• Why quantifying information asset value is a prerequisite for managing information
• How information accounting differs from other classes of asset accounting and how to determine the tangible value of information assets
• How to build a business case or determine the return on investment for information management projects
• How to make sound business investments and strategic decisions that take into account information asset value and management costs

Geared To

• CIOs; CFOs; business managers; business strategists; business development (M&A) staff; enterprise architects; IT purchasing management; data warehouse directors; data governance staff/management; data administration management