TDWI World Conference Las Vegas, NV February 12-17, 2012

Prerequisite: None

Shawn Rogers

The world of social networking and the data that it produces are growing faster than most of us can comprehend. Social networking platforms are the fastest-growing Web sites in the world. This new information source presents an opportunity to better understand customer sentiment, brand awareness, purchasing habits, and more. Integrating, sharing, and leveraging this data across the enterprise opens the door to a new world of analytics. This class will examine the benefits of social analytics in your enterprise.

You Will Learn

• Why your company can’t ignore this growing trend
• How other leading companies achieve a competitive edge through the use of social analytics
• Best practices for implementing social analytics in your company or department
• The five biggest mistakes to avoid
• Necessary tools to leverage social analytics within your firewall

Geared To

• Those with experience on prior BI projects; those who are tasked with adding value to existing BI implementations