TDWI World Conference

Prerequisite: None

Thomas C. Redman

For some time, managers have urged their organizations to manage data like an asset. Lacking an understanding of what that means, few organizations have taken anything but tepid first steps. Quality remains low with devastating consequences (the current financial crises are but the latest example); governance programs are wrongly positioned, ill focused, and undermanned; and internal politics stymie progress. Worse still, data molders away, its potential to improve operations, better understand customers, and uncover new niches left unexplored.

This workshop introduces three simple recommendations that organizations should follow to manage data assets. It describes the nature of data in organizations; the importance of data quality, where it fits, and the habits of those with the best data; and 15 ways that organizations can bring data to market. It also surveys the tough political issues that arise and offers steps organizations can take to advance their management systems and embrace data.

You Will Learn

• What it means to manage data assets
• The many ways to put data to work
• Where data quality fits and how those with the best data do it
• How to take advantage of, or at least steer clear of, the brutal politics associated with data

Geared To

• Senior executives; chief data officers; those charged with leading data programs; veterans of data management, data quality, and data governance; fresh faces seeking new perspectives on data