TDWI World Conference

Prerequisite: None

Mark Madsen

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If you think you understand BI, think again. In this freewheeling presentation, Mark Madsen will challenge fundamental assumptions that underlie how we design, build, and deploy business intelligence.

These assumptions are apparent in how people expect the same technology at work that they have at home. Today’s models are becoming a thing of the past, but IT organizations are not prepared for the BI of the future. How will the next generation of developers deliver information and insight to end users who expect the environment to be as well designed as the games on their Xbox?

Mark will place BI in the larger context of shifting economics, technology development, and social trends happening today. This keynote will show how advances in hardware and software are changing the economics of information management and creating new ways to deal with old problems.