TDWI World Conference

Prerequisite: None

Frank Buytendijk

Managers become grumpy when confronted with a dilemma. They want solutions, not problems. They are looking for ways to optimize and grow, not necessarily to carefully balance things. BI systems fuel that approach, promising optimization and insight in linear cause-and-effect relationships. But dilemmas are nothing to be scared of, and there are many techniques to deal with them—not through analysis (something BIpeople are obsessed with), but through synthesis. In this presentation, Frank Buytendijk will demonstrate synthesis as an entirely new angle to BI and performance management and explain how to deal with dilemmas. Attend this out-of-the-box presentation and learn what relationship therapy, the eighteenth century German philosopher Hegel, and the balanced scorecard have in common.