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Complex business environments, increasing demand for high-quality data, and critical dependencies of regulatory compliance are among the reasons that master data management (MDM) captures the attention of IT and business people alike. Your MDM strategy can achieve sought-after results if the initiative is under the umbrella of a true data governance program. Data governance encompasses enterprise management of availability, usability, integrity/quality, and security of data. High-quality data is needed to drive profitable business decisions. Dirty data has long been the Achilles’ heel of data warehousing. Learn how to model; improve quality; and integrate, store, and govern this most precious asset.