TDWI World Conference

Prerequisite: None

Mark Madsen

Data about customers and their behavior is increasingly valuable. Thanks to mobile devices and the Web, it’s more accessible than ever. The biggest areas of impact are related to customer data, which in most organizations translates to marketing and sales, where BI and analytics support has been weak.

Combined with modern architectures and analysis techniques, Web analytics and social data can transform marketing and sales. We will examine several cases and demos highlighting online marketing and social media and how they generate and use customer data.

This course provides an overview of social media and the Web as they relate to business intelligence. We’ll examine Web technologies and social software features and put them into several contexts—as bits of technology, external applications, potential sources of data, and a subject for analysis. The goal is to provide background on what is available, how to deal with it, and how to measure what marketing is doing online.

You Will Learn

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