BI Executive Summit

Social Intelligence: Analyzing Customer Behavior Using Social Media

February 23rd, 2010

4:00 pm - 4:45 pm

Prerequisite: None

Bill Baker

As consumers flock to social media sites—review sites, blogs, and microblogs—to share their thoughts and ideas in very transparent ways, leading companies are tapping into this rich vein of information to better understand how consumers are reacting to their products, services, and marketing promotions. This session will address the learning curve that leading companies are going through as they adopt social media metrics. Bill Baker will illustrate the phases with real-world examples, and he’ll help you understand why social media metrics and analysis are key elements in the next generation of business intelligence.

Why Attend?

Designed with Executives in Mind

The Summit's unique three-day format allows for maximum flexibility and customization. Participants will enjoy keynote speakers, panels, networking, and recreational events suited to their situation. Built-in breaks and long lunches allow you to network with peers, check out solution providers, and still have time to respond to urgent e-mail and phone calls from the office.

Networking Opportunities

The Executive Summit provides an unparalleled opportunity to meet and network with your peers. Specific networking opportunities include:

  • Daily peer networking lunches
  • One-on-one meetings
  • Welcome reception and evening networking reception